Guide to El Jadida, Morocco
El Jadida is a stylish and easy-going town, retaining the rumbling lanes and sturdy ramparts of an Old Portuguese Medina. El Jedida was known as Mazagan when it fell under the control of the Portuguese in the 16th century. It was a port of some stature and endowed as such with coastal fortresses to protect the Portuguese caravels travelling to the Far East. Under the French, it was renamed El Jadida and grew into an administrative centre and popular beach resort.
Today, El Jadida prides itself on its beach and lively atmosphere. Holidaying Moroccans from Fez, Marrakech, Casablanca and even Tangier flock here in the summer to enjoy the sandy beach and three-lined boulevards. For the rest of the year, it’s a quiet place with friendly locals and no hassle.