Azrou Tourist Attractions

The most compelling reason to visit Azrou is its Tuesday souk, one of the largest in the region and particularly famed for its local Berber rugs and carpets. There is little else to do in town, although the surrounding countryside offers great opportunities for treks and walks nearby.

Shopping in Azrou – the Souk

Azrou Souk

The souk in Azrou is held every Tuesday, drawing local Berbers from all the surrounding mountain villages. It takes place in the north-east part of town, some 1.5 kilometres from the central square: just follow the crowds up to the quarter from the valley.

The market is dominated by the fruit and vegetable stalls selling fresh produce and other market goods. Most interesting, though, is the smaller section of the souk dedicated to textiles and carpets. Here, you will witness people haggling over carpets and rugs sewn by hand by Berber women from the various Beni M’Guelid tribes of the Middle Atlas. For a more comprehensive selection, take a look at the Cooperative Artisanale on the main road to Khenifra. It has a decent selection of modern rugs and carpets with various designs based on traditional patterns.

If you’re visiting in winter, make sure to bring some boots as the souk area can quickly turn into a muddy quagmire!