Agadir Travel Guide

Agadir is very different from any other Moroccan town. By all accounts, it used to be a characterful port on the Mediterranean with crowded souks and bustling streets. However, all this would change in 1960 when a massive earthquake totally destroyed it, leaving 15,000 dead and most of the population homeless. The entire city had to be built again and the result, four decades on, is a city that showed Morocco in its best modern face.

Today, Agadir is exactly what it was meant to be: a very deliberately developed city as a “show piece” for the nation and a favourite winter resort for Europeans. The streets are wide and straight, the houses low and minimalist and swathes of parks and gardens separate the hotels from residential areas. The Agadir beach is also magnificent, untrammeled by any high-rise building yet having a great selection of fine hotels around its sweep of land.

However, as you travel around Morocco you would in all likeness not want to stay here for long. The city is rather soulless, and with the luck of souks, bustling streets and old quarters, the feeling you get is that of a city sanitized of local Moroccan culture.

In my view, Agadir is better suited as a resting place, or a starting point to move on to MarrakechEssaouira or Tafraoute.

If you’re travelling as part of a holiday package, consider making excursions. This can be done either through your company or you could go it alone. Rent a car for two or three days and you won’t have to go far from Agadir, to discover a different country- the real Morocco. Morocco’s best surfing resort, and a number of scarcely developed beaches are all on a striking distance. Up in the mountains are the exotic palm gorge of Paradise Valley and the seasonal waterfalls of Immouzer des Ida Outanane.